On 14-15th May 2025, under sunny blue London skies, Accountex London 2025 delivered another electrifying event! The two-day event brought together the who’s who of the accounting world, with thousands of professionals gathering to explore the industry’s future. From advisory trends to AI hype, smoothie stands (thanks, Xero!) and packed-out stages, it was a thrilling two days, and the Spotlight Reporting team was right at the heart of the action.
The arrival; busy crowds, showstopping tech and friendly discussions
The show begins, with accountants fuelled on coffee and pastries, the show starts and the crowds get busy.
Our time on stage: Talking advisory, tech and transformation
We were proud to be part of the panel on the App Advisory Plus stage, hosted by industry-legend Will Farnell. Our very own Lou Elliott (Account Manager EMEA) joined Amanda C. Watts and Oliver Blackmore CA for an inspiring session diving into the themes shaping the future of accounting.
The conversation focused on our brand new Global Advisory Trends Report 2025 and touched on the evolution of advisory services, the increasing role of technology in enabling better client relationships, and the mindset shift required to future-proof firms. Advisory isn’t just growing, it’s transforming practices and redefining value for clients, and it was brilliant to see the appetite in the room for real change.
Connecting with peers and meeting friends old and new
Accountex was also a great opportunity to catch up with our amazing industry peers, including Rishi at AdvanceTrack, whose passion for innovation and client success continues to inspire. Across the buzzing exhibition floor, we had conversations with tech providers and advisory pioneers who are pushing the industry forward.
AI, advisory and all the action
It’s no surprise that AI was the top buzzword at the event. Everywhere you turned, discussions centred on how firms can harness AI to streamline workflows, surface insights, and supercharge advisory conversations. But behind the hype was a desire to use technology for better outcomes, and that’s something we’re fully behind at Spotlight Reporting.
Of course, it wasn’t all serious business, there was plenty of fun too! From Xero’s legendary smoothie stand (a hit) to eye-catching merchandise (this year’s must-have, Apron tote bags!) and giveaways across the floor, the event was alive with colour, energy and excitement.
A final word
Accountex London 2025 reminded us why this industry is such a great place to be right now. The appetite for innovation is growing, advisory services are on the rise, and AI is opening new doors. But above it all, people remain at the heart of it; collaborating, connecting, and driving the profession forward.
A huge thank you to everyone who stopped by to say hello, came to our session, or shared their story with us.
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